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Audience Acquisition with iPad Product “The Peel” Is it working?
Back in May 2011 we launched our tablet publishing effort (The Peel) seeking to attract a younger demographic utilizing Apple’s iPad. It has been an exciting, yet daunting task. Today, I am happy to...
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Publishing Content For A Device Does NOT Equal New Audience
I have been immersed in digital media for over 17 years. And, although the digital world has evolved at rapid speed most recently, my main goal has always stayed the same: deliver content when, where...
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Goodnight Peel. Lessons Learned.
The Peel Original Development Team I’m pretty sure most of us have experienced at least one dramatic shift at a certain point in our careers. One thing I have always prided myself on is reflection and...
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Tablet Publishing: What Magazines Can Teach
I recently wrote an article for NetNewsCheck.com on the topic tablet publishing and why it seems that magazines are more innovative in this area than newspapers. I have included a portion of the...
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